About Assume It Threads Co.

Assume It Threads Co. was created from a simple but often overlooked truth: what you wear affects how you feel, how you move through the world, and how you show up for what you’re building.

Our founder spent years working alongside high-performing professionals, entrepreneurs, and creators who understood that success is not just strategy, but regulation, alignment, and energy management. A consistent pattern emerged. People were investing heavily in mindset, wellness, and personal growth, yet one critical factor was being overlooked, the kinesthetic experience.

How you feel in your body matters. What you wear plays a significant role in that experience because it is in constant contact with the body’s largest organ, the skin. Yet this physical input was rarely considered part of the environment required for sustained focus, productivity, and achievement.

Synthetic fabrics, chemical processing, and fast-fashion construction introduced constant friction, overheating, irritation, static, and discomfort. These subtle stressors quietly pull the nervous system out of focus and concentration and into a state of low-grade tension.

The search began for apparel that felt grounding, breathable, and supportive, pieces that didn’t demand attention, but quietly reinforced a sense of composed authority.

Finding those pieces proved more difficult than expected. Much of what was presented as “natural” fabric was blended with synthetics, undermining the very purpose. The level of quality, material integrity, and restraint required simply did not exist. From that gap, Assume It Threads Co. was born.

Our Mission

Our mission is to support our clients’ well-being by creating luxurious clothing that enhances physical comfort, encourages calm focus, and complements a refined, intentional lifestyle.

What We Believe

Natural fabrics are foundational to everything we create, not as a trend, but as a necessity. Organic cotton, linen, wool, and cashmere regulate temperature, reduce irritation, minimize static, and allow the body to function as it was designed to.

Luxury, to us, is experienced before it is noticed. It is the quiet consistency of garments that support and comfort the wearer over time, delivering a reliable physical experience that reinforces clarity and presence.

Consistency matters more than constant motivation. When the body feels supported, identity no longer needs to be reinforced, it becomes assumed.

Our Designs

Every piece we create begins with the materials. Natural fabrics are not an aesthetic choice for us; they are the foundation of physical comfort, mental clarity, and sustained energy.

Organic cotton, linen, wool, and cashmere interact differently with the body than synthetics. They breathe, regulate temperature, reduce static, resist odor through natural antimicrobial properties, and soften with wear. The result is clothing that feels stable and supportive against the skin, rather than distracting or overstimulating.

Our designs are intentionally constructed to support this experience. Clean lines, balanced proportions, and thoughtful construction allow the clothing to move with you, creating a quiet synergy that subtly shifts the body into a more regulated, composed state. The confidence, calm, and clarity our clients experience are not added through messaging; they emerge naturally from how the clothing is made and how it feels over time.

Our Vision

Our vision is to set a new standard for luxury fashion by integrating all-natural fabrics that prioritize well-being and longevity, offering thoughtfully designed, detail-oriented clothing that supports our clients as they build the lives they are creating.