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Dressing Your Destiny: The Science of Sensation elevates Your State
Dressing Your Destiny: The Science of Sensation elevates Your State
In the world of peak performance, Tony Robbins often talks about the "Triad", the three forces that control your emotional state: Physiology, Focus, and Language.  How you physically feel (Kinesthetic)... Read more...
The Natural Advantages of Wool
The Natural Advantages of Wool
Natural Advantages Once a wardrobe staple along with cotton, wool lost market share with the advent of man-made fibers. The natural advantages of wool, including warmth, durability, elasticity, odor resistance,... Read more...
Differentiating Different Types of Cotton
Differentiating Different Types of Cotton
At Assume It Threads Co., we understand that when it comes to cotton not all fibers are created equal. If you have ever wondered why some garments feel softer, last longer,... Read more...
Supima® Cotton
Supima® Cotton
There has been a lot in the news about misrepresented cotton. With many retailers passing off substandard cotton as "Premium Egyptian cotton", we want our customers to have information and transparency for... Read more...
Lessons From Generational Wardrobes: Why Longevity Once Signaled Status
Lessons From Generational Wardrobes: Why Longevity Once Signaled Status
Before fashion became accelerated and disposable, wardrobes were built as expressions of discernment rather than abundance. Clothing was selected deliberately, owned in limited quantities, and worn repeatedly with confidence. Longevity... Read more...
Natural Fabrics Before Synthetics: A Historical Perspective on Textile Dominance
Natural Fabrics Before Synthetics: A Historical Perspective on Textile Dominance
For most of human history, clothing production was governed by availability, climate, and performance necessity. Long before industrial manufacturing, societies relied on natural fibers like cotton, flax (linen), wool, silk,... Read more...
The Science of Quality: Why Material and Construction Standards Matter
The Science of Quality: Why Material and Construction Standards Matter
Quality in apparel is often described in emotional terms, often being determined by how it feels, how it looks, and how it makes the wearer feel. While this is true,... Read more...
Sustainable Manufacturing Becomes an Operational Requirement
Sustainable Manufacturing Becomes an Operational Requirement
The fashion industry has entered a decisive turning point. Sustainability, once treated as a marketing distinction or optional initiative, has become an operational requirement driven by regulatory oversight, consumer awareness,... Read more...
Organic Cotton Moves From Specialty Fiber to Industry Benchmark
Organic Cotton Moves From Specialty Fiber to Industry Benchmark
For decades, organic cotton occupied a marginal position in the global textile market, often dismissed as costly, inconsistent, or impractical for large-scale apparel production. That perception has shifted rapidly in... Read more...